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Behind The Business With Dana Smith


Dana Smith has been helping clients tell their story with jewellery for 30 incredible years. She believes that jewellery isn’t just something that you wear but an extension of one’s personality.

Making It Personal

Dana’s Goldsmithing is a full-service jewellery store with a beautiful showroom, offering custom design and hand-picked collections. The Dana’s Goldsmithing experience is client focused and built on passion. This July marks Dana’s 30th anniversary on Queen St.

Over the years Dana’s Goldsmithing has evolved, from initially only offering jewellery repairs to becoming the local jeweller and now an industry leader. Her specialty is transforming inherited and sentimental pieces of jewellery into new designs that will want to be worn every day. Revealing a client’s story through delicate and detailed designs is at the heart of Dana’s business.

Dana is a trained goldsmith, gemmologist, jewellery designer, and CAD modeller. Her process is hands on and refined, beginning with pencil sketches before moving to CAD modelling and production to the final photography seen on the website.

Giving Back

Dana couldn’t imagine her business anywhere other than her hometown of Port Perry. The community support combined with a picturesque setting makes the area the perfect place to run her business.

Dana regularly gives back through fundraisers, events, and projects that increase the vibrancy of the community. The 2021 holiday season was the 21st year Dana designed and sold Christmas ornaments for the Port Perry Hospital Foundation. In total Dana has raised over $100,000 with her stunning designs which have featured angels, snowflakes, and now include bows. 

Follow Through

Storytelling is the cornerstone of Dana’s business. She’s passionate about being able to tell her client’s story with her work, often revealing meaningful stories in the process.

Being able to mentor an amazing team of passionate individuals is another wonderful aspect of running a business for Dana. She is extremely proud of her team and feels fortunate to be able to lead and mentor this next generation.

No two days are the same at Dana’s Goldsmithing. It’s a fast-paced environment that’s always changing and growing. These aspects can make running a business both challenging and rewarding. The secret to Dana’s success is simply hard work and dedication to her craft and her business.

“Be confident in who you are, have great values, work extremely hard, and stay dedicated.” — Dana Smith

Dana credits her work ethic to her father who was also an entrepreneur. He taught her to always be true to herself, have high standards, and to use her instincts. She also admired the classic elegance of her grandmother.

#FunFact: Dana’s grandmother, Grace Hastings founded the Scugog Choral Society.


Festive Downtown Open House

Festive Downtown Open House

Join the festivities at Port Perry's Festive Downtown Open House! Explore local shops, take advantage of the amazing...