The Best FREE Social Media Management Tools

Streamline Your Content Strategy With These Tools!  

BY PORT PERRY BIA

August 12, 2021

What are social media management tools? Isn’t social media already a tool? Sure, but managing multiple pages can be time-consuming and stressful. Implementing additional tools to automate and streamline much of the work for you. And then you can focus on the important stuff — creating great content. 

Many social media management tools offer a free tier so you don’t have to invest anything more than your time when you’re working on your small business’ social media presence. Take advantage of these tools and boost your following, improve your feed, and brand recognition. 

Here are some recommended social media management tools:

Business Suite

Prices: FREE

Description: Facebook’s newest addition, Business Suite, is a fully loaded Facebook and Instagram management tool that allows users to save time, stay up to date, and see results in real time. Although Facebook has other apps that have similar functions, this app covers many of the important ones in a single place. The tool integrates messages, comments, analytics, ads (past and present), posts, and more from the two most popular platforms. 

Unique Selling Point: It’s free forever. Facebook is also working on making Business Suite the main interface for businesses of all sizes. Business Suite has seen numerous updates since its launch and is not likely to stop until it incorporates features from the most popular paid management tools. 

Later 

Prices: Free, $15, $25, $40

Description: Later’s main focus is Instagram, though it does have the capability to push posts to Facebook, Twitter, and Pinterest. This tool allows users to schedule, analyze data, and maintain a media library of assets. 

Unique Selling Point: Later’s main selling point is its content scheduling capabilities. Later features a full calendar so you can see all of your posts at a glance. You can also drag and drop posts to reschedule and create an aesthetically pleasing feed. 

Buffer

Prices: Free, $15, $99, $199, and $399 per month (with a 14-day free trial)

Description: Buffer allows users to schedule posts on multiple platforms, engage in community management, analyze metrics, and take part in team collaboration. 

Unique Selling Point: Buffer offers a very clean dashboard, so users don’t become overwhelmed from too many options. 

Hootsuite

Prices: Free, $49, $129, and enterprise pricing (with a 30-day free trial)

Description: Hootsuite is probably one of the most popular social media management tools, used by freelancers and large corporation all over the globe. This tool will allow you to schedule posts to all of the major social media platforms.  You can also analyze metrics and determine your social ROI, keep up with community management, and run ads all from one place. 

Unique Selling Point: Hootsuite’s best features include being able to monitor multiple accounts and keywords, integration with over 35 social networks, and the ability to bulk-schedule social media posts.

 

BONUS:

The tools below are not considered social media management tools, though they have functions that can improve a small business’ social media presence. 

Canva

Prices: Free, $17, $200

Description: Canva is a content creation tool. It allows those without a background in graphic design to easily create beautiful and on brand content for social media, presentations, infographics, flyers, and more. Canva also allows for team collaboration if ion a paid plan. 

Unique Selling Point: Canva comes with templates so you don’t have to a graphic designer or even creative. You can also save a lot of time bulk creating content in Canva. 

Linktree

Prices: Free, $6, and enterprise pricing

Description: Linktree is commonly used in Instagram bios as a way to feature more than one relevant URL. This allows business to use the phrase ‘Link in bio’ freely without having to constantly update the link in their bio. When the Linktree link is clicked a person is taken to landing page that features multiple links. 

Unique Selling Point: Linktree is extremely easy to set up, as well as adds a sense of professionalism to a page.

There are many more social media management tools out there, mainly meant for large organizations and corporations. They also tend to come with much larger monthly fees. 

Now that you know the best tools to use it’s time to get started developing your small business’ social media strategy. Looking for tips? Check out our Small Business Social Media Tips